Your meeting rooms, function spaces and event areas need their own revenue strategy.
Turn more enquiries into confirmed bookings. Grow your meetings and events revenue. Get experienced commercial support without adding another full-time role.
WakeUpCall provides flexible Meetings & Events revenue consultancy and sales support for independent hotels across the UK.
Whether your team needs additional resource, stronger commercial direction or support improving enquiry conversion, pricing and proactive sales, we work alongside your existing operation to help generate more profitable M&E business.
Make more of your Meetings & Events business
Meetings and events can be a major revenue opportunity for independent hotels — but only when enquiries are handled effectively, space is priced correctly and the sales pipeline is actively managed.
We help hotels identify where revenue is being missed and put practical strategies in place to improve performance.
We Can Support With:
From Enquiry to Confirmed Booking
Generating enquiries is only part of the challenge. How quickly your hotel responds, how the proposal is positioned, the package offered, follow-up process and ability to understand the client's requirements can all influence whether an enquiry converts.
WakeUpCall can review your complete Meetings & Events sales process, helping your team improve:
The objective is simple: convert more of the enquiries you're already receiving while actively building new opportunities.
Your meeting rooms, function spaces and event areas need their own revenue strategy.
We review your DDR pricing, room hire, minimum spends, delegate packages, catering opportunities and overall event profitability against demand, local competition and your hotel’s wider commercial strategy.
M&E revenue shouldn’t rely solely on incoming enquiries.
We can help identify and develop local corporate accounts, repeat clients, agencies and businesses with the potential to generate regular meetings, conferences, training days and events.
From reviewing dormant accounts to supporting proactive sales activity, we help create a healthier forward pipeline and reduce reliance on purely reactive enquiries.
It’s not just about filling your event spaces, it’s about maximising their potential to deliver the best possible return.
That can include identifying opportunities to:
Flexible support without the full-time overhead
Not every independent hotel needs, or can justify, another permanent commercial role.
That’s where WakeUpCall fits in.
Our Meetings & Events support can be delivered:
Regular dedicated off-site support managing strategy, performance, enquiries and sales activity.
Hands-on support working alongside your hotel and commercial team.
Cover a vacancy, strengthen an underperforming department or provide additional resource during a busy period.
Become an extension of your commercial team with regular M&E revenue and sales support.
Our support is built around your hotels requirements rather than a ‘one size fits’ all model.
Real-world experience. Practical commercial support.
With experience across major hotel brands including Hilton, Exclusive Collection and Principal Hayley, alongside a variety of independent properties, we understand the challenges, resources and opportunities of both.
We don’t just develop strategies.
We work alongside your team to turn them into results.
Could your Meetings & Events space be working harder?
Whether you want to increase enquiry conversion, review your pricing, develop corporate accounts or simply give your existing team more commercial support, we’d be happy to have a conversation.
Short-term solutions with lasting impact.