Posted by: Jake Roche | Comments Off on All team members

All team members

YOUR WAKE UP CALL

We’re a hotel management consultancy with a difference, designed and delivered by hotel leadership, revenue, and marketing professionals. Our ‘sleeves rolled up’ approach to hotel operations ensures we oversee all aspects of your business and coach your existing team to help them deliver the long-term, sustainable growth you need.

We understand the 24/7/365 demands of working in hospitality. We’ve been there.

We also believe that people are the foundations of a successful business - so when you work with us, you work with real, passionate people who share a commitment to delivering profitability and providing excellent longstanding results.

At Wake-Up Call, just like you, we want to build growing customer relationships.

We’ll only do that by helping you to grow.

Kate Dance CRME

Lead Revenue Consultant

Kate began her career working for brands including Millennium, Copthorne and Principal Hayley. Prior to joining WakeUpCall she was responsible for the Rooms Revenue Division of The Oakley Court, a luxury independent property in Windsor. During her 10-year tenure, she oversaw the most successful growth period in the properties history and was instrumental in its shift from corporate hotel to Soho House inspired members club.

As WakeUpCall’s lead Revenue Consultant, Kate oversees all aspects of our clients’ rooms revenue strategies and third-party distribution management. Her focus is optimising existing and driving new direct revenue streams and providing clients with a sustainable, long-term profitability.

Jake Roche

Founder & Creative Director

Jake founded WakeUpCall in 2019 having recognised the need for a bespoke full management solution that worked with hotels of all sizes. His experience working in hospitality had highlighted that the traditional ‘one size fits all’ consultancy approach didn’t suit the vastly changing independent hotel sector, where individuality was a core factor of success.

Prior to establishing the company, Jake had worked in Sales, Marketing and Front of House roles for over a decade. Beginning his career with the Principal Hayley Group, he went on to oversee the brand relaunch at The Oakley Court Windsor, successfully implementing a new independent property concept with an award-winning sustainability ethos, before enjoying roles as Marketing Manager at Danesfield House, Marlow and Brand Advisor at Stirrups Hotel.

Cheyenne Pink

Meetings & Events Revenue Lead

Cheyenne brings a wealth of experience in meetings, events, and hospitality sales, having built her career with leading brands including Hilton and Exclusive Collection, as well as renowned independent properties such as The Oakley Court and Monkey Island Estate, where she most recently held the position of Wedding & Events Manager.

With extensive hands-on experience across corporate events, conferences, weddings, and private functions, Cheyenne combines operational expertise with commercial insight to deliver measurable results. She specialises in developing and implementing tailored meetings and events strategies that drive revenue growth, improve conversion performance, and maximise the profitability of event spaces.

Passionate about helping independent hotels unlock their full potential, Cheyenne works closely with onsite teams to identify opportunities, optimise processes, and create sustainable revenue growth through innovative and data-driven commercial strategies.